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Shreela Ghosh (born 25 September 1962) is a former dancer, actress and reporter, became publicly known in the United Kingdom when she was cast as Naima Jeffery in 1985, one of the original characters in the BBC One soap opera, EastEnders. She has since given up performing to work as an arts executive. She was the first programme director for Arts and Heritage at the Esmee Fairbairn Foundation, and went on to become the deputy director for the Institute of International Visual Arts (InIVA). She now is the Director of the Free Word Centre.
Ghosh continued her television career in 1985 when she was cast as Naima Jeffery, one of the original characters in the BBC soap opera, EastEnders. Naima and her husband Saeed Jeffery (Andrew Johnson) were the first Asian characters to appear in the programme, an ethnic minority that had previously been under-represented in British soap. Their inclusion was also a well-intentioned attempt to reflect the cross-section of multi-cultural society that existed in the East End of London. Ghosh remained in the series til 1987.
After leaving EastEnders, Ghosh grew disillusioned with acting, partly due to the frustration of being typecast in stereotypical Asian roles. She re-trained as a reporter through a successful application to an action scheme run by the BBC News and Current Affairs department in Pebble Mill, Birmingham. Throughout 1990 and 1991 she reported on programmes such as Midlands Today, Newsroom South East and South Today, and she then went on to make documentaries." Committee for London ", Heritage Lottery fund. URL last accessed 2008-01-23.
Two years later she became the director of a national dance agency named Aditi (then the national organisation for South Asian dance), which was based in Yorkshire, before moving from arts management to arts funding by joining the Arts Council of England when the Capital Programme was rolled out in 1994.
Five years on Ghosh was appointed Head of Arts for the London Borough of Tower Hamlets. She then moved to the Esmee Fairbairn Foundation, which is one of the largest independent grantmaking foundations in the UK. Ghosh became the foundation's first programme director for Arts and Heritage." Arts Column ", The Telegraph. URL last accessed 2007-02-17. From 2003 to 2005 she served on the Fellowship Committee at NESTA (National Endowment of Science Technology & Arts)," Arts Column Routes to innovation ", Nesta. URL last accessed 2008-01-23. and she took a position as a Trustee of the European Cultural Foundation." European Cultural Foundation ", efc. URL last accessed 2008-01-23.
In October 2006, Ghosh worked on the launch exhibition for the Louise T Blouin Institute in west London — which boasts of galleries, studios and space for community projects and held an inaugural exhibition by renowned contemporary artist, James Turrell. She also became a board member on the Cultural Leadership Programme – a two-year £12 million initiative to promote excellence in management and leadership within the cultural sector – launched by Chancellor of the Exchequer, Gordon Brown, in June 2006 and chaired by the M&C Saatchi founding director, David Kershaw." David Kershaw to chair Cultural Leadership ", creativematch.co.uk. URL last accessed 2007-02-17.
In 2007, Ghosh worked as deputy director for the Institute of International Visual Arts (InIVA). The organisation focuses on introducing the public to artists from culturally diverse backgrounds, by way of exhibitions, publications, multimedia, education and research projects." Shreela Ghosh", Insideout. URL last accessed 2008-01-23.
As of 2009, Ghosh has moved on to work as the Director of the Free Word Centre which works to promote literature, literacy and freedom of expression. Free Word Centre Staff URL last accessed 2009-08-03.
While she was working as a Liaison Officer at the Arts Council she undertook an MA in European Cultural Policy & Administration at the University of Warwick on a part-time basis and in 2005 she began a course in History of Art at Birkbeck University.
| + Filmography |
| Episode: "The Garland" |
| Episode: "Moving on the Edge" |
| Episode: "Dangerous Corner" |
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